CORINA RAY
CREATIVE
Art Direction / Brand Identity / Strategy / Design
YouTube Channel Banner
The vision of the Two Decades Deep podcast was to create a secure and welcoming haven for BIPOC individuals in their 20s navigating transitional phases. The primary goal was to address pertinent topics impacting this demographic, such as financial literacy, relationship navigation, and the challenges of relocating from one's hometown. As the podcast embarked on its pilot season, it aspired to establish a strong presence in the podcast industry and provide valuable and credible resources tailored to Gen Z audiences.
Mood Board
Logo Design / Color Palette /
Typography
The logo and font choices were selected to embody a dual identity: fun and hip, yet classy and professional, resonating with Two Decades Deep's Gen Z audience. This design aims to reflect the dichotomy of navigating one's twenties—balancing youthful exuberance with sophistication and growth.
Secondary Font
Primary Font
Guest Introduction Animation
I designed unique intro animations for each guest on the Two Decades Deep podcast, highlighting their skills and personality while maintaining a consistent brand look. Using media like TikToks, Instagram Reels, and YouTube clips, I created captivating animations that introduce both the guest and the podcast, aligned with the vibrant and professional aesthetic of Two Decades Deep.
Social Media
The social media strategy aimed to create a cohesive and engaging presence across platforms, fostering a sense of community among followers. I designed a layout of posts that aligned with the podcast's brand identity, incorporating visually appealing graphics and elements to capture the essence of each episode. A key goal was to highlight and celebrate the amazing work 20-somethings are doing for their community, amplifying their efforts every other week.
This strategy ensured a consistent look and feel across all social media channels, using these platforms not only as a funnel to the full episodes on YouTube but also as a valuable resource. By doing so, we resonated with our Gen Z audience, fostering engagement and expanding the podcast's reach.